Harmony in Diversity
To highlight a continuous element of connecting Singaporeans from all ethnic backgrounds, we created a logo with the different coloured circles, representing Singapore’s vibrant and multi-cultural heritage and diversity.
Retail Academy Singapore
To encourage and enable people from the retail industry to continuously learn and upgrade themselves to achieve higher levels of professionalism, we developed a brand identity for the Retail Academy of Singapore to reflect this message.
78th INTERPOL General Assembly Singapore 2009
The juxtaposition of using the symbols of INTERPOL and the Merlion (to symbolise Singapore) reinforces Singapore’s commitment to work with the international police collectively, and to stop crime locally, regionally and globally. The connecting lines between the two symbols further emphasises the close relationships that will be developed over the course of the meeting.
Piurax
Developed by the Ghim Li Group in Fiji, the brand Piurax is a clothing label made from 100% cotton fabric. We conceptualised a logo, represented by a type of bird associated with Fiji, in order to promote awareness of Fijian products being made of 100% cotton.
Radio RIA 89.7 FM
We created a logo using typography to target the youthful listenership. To ensure that the logo stays relevant with changing times, the Helvetica font is used as it is essentially evergreen and timeless, and never goes out of style.
The Association of Funeral Directors Singapore
We conceptualised a clean yet classic logo when we rebranded the Association of Funeral Directors Singapore.
