Brand Identity

Building and Construction Authority

Set up to promote a strong green mindset among young people and future professionals in the industry, the Build it Green (BiG) Club and its junior counterpart, BiG Club Junior, need a strong and flexible identity ecosystem that appeals to younger audiences. Custom-made graphics bring colour and personality, and can be easily adapted into a wide array of collaterals including wearables, stationery items and digital templates.

The imagery employed – of birds, cranes, green buildings and supertrees – paints a vivid picture of an environmentally sustainable metropolis that epitomises Singapore’s built environment.

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