Reinventing the Formula

JURONG International

For a company that harnesses its diverse strengths for success, JURONG International needed an annual report that elaborated on the uniqueness of its culture and depicted the organisation as one where things are done differently.

We illustrated JURONG International’s winning formulae as a combination of core strengths and value enhancement. Featuring a clever mixture of design elements and witty visuals relating to mathematics, the odd-size annual report clinched a Silver Medal at the 2010 Singapore Designer Awards.

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